• The next era of media: from content production to AI-native storytelling
• Why AI video matters now
• The transformation of creative workflows
• The economics of content production at scale
• What media and advertising executives need to understand in 2026

Jonny Peters, Programme Director, AI Video Summit

AI is transforming the way creative work is conceived, produced and scaled. From content generation and localisation to campaign optimisation and workflow automation, AI-native organisations are fundamentally reshaping the economics of creative operations. This session will explore how agencies, brands and media organisations are adapting their structures, processes and talent strategies to harness AI, enabling faster production, greater personalisation and more efficient content delivery at scale.

• How AI-native creative operations are reshaping the cost, speed and scalability of content production
• Accelerating campaign development, localisation and creative iteration through AI-powered workflows
• The shift from outsourced production models to in-house AI-enabled creative capabilities
• How agencies and media organisations are restructuring teams, roles and operating models around AI

Laurel Papworth, AI Video Expert, CEO, Silk Charm

Based in Budapest Hungary, Benedek Jakab from RAIZEN is bringing a new creative ethos to creative Ad campaigns. In this session hey will present a number of campaigns with that integrate intentional AI weirdness into the creative.

• How brands are using AI-generated campaigns to break through clutter
• AI influencers, synthetic talent and internet-native storytelling
• Faster experimentation and campaign economics
• Global case studies in advertising and branded content

Case studies:

• Agriculture: reaching coffee-cherry farmers with hybrid AI + traditional production
• Sports & Gaming: AI influencers
• E-commerce: traditional vs AI-assisted workflows
• Healthcare: localising global campaigns

Benedek Jakab, Co-Founder & AI Content Team Lead, RAIZEN (Hungary)

In this session the former VP Television Product Development & Content at Singtel Optus, Chief Digital Officer at Seven West Media, presents a vision for the impact of AI Video on productivity.

• The extraordinary speed of AI adoption, the scale of global AI investment, and the rise of vertical AI built for specific industries and workflows
• The shift from experimentation to practical deployment: embedding AI into trusted video tools and everyday media production
• Why the real transformation agenda is not about smarter models — it is about changing how people work and what they produce
• Building fair and sovereign AI systems: data rights, editorial trust and the accountability frameworks media leaders must demand
• Using curiosity, creativity and disciplined execution to unlock measurable value from AI video — starting now

Clive Dickens, Managing Partner, The Meliora Company

Ten executive roundtables run in parallel. Attendees pre-select their topic of interest and join a focused, peer-led discussion designed to surface practical actions, benchmarks and decisions for their own organisations.

ROUNDTABLE 1: How is AI Breaking Language Barriers in Video

Mandar Natekar, Co-Founder and CEO, Neural Garage

ROUNDTABLE 2: AI Video for Brand Storytelling at Scale

Benedek Jakab, Co-Founder & AI Content Team Lead, RAIZEN (Hungary)

ROUNDTABLE 3: The Future of Creative Agencies: Reinvent or Decline?

Marcus Byrne, AI Creative Advisor & Educator, Former Head of Art & AI at Thinkerbell

ROUNDTABLE 4: Localisation at Scale: Global Campaigns, Local Audiences

David Keane, CEO, SCX.AI 

ROUNDTABLE 5: Creative Convergence - Are we in danger of everything becoming the same?

Pip Bingemann, Founder, Springboards.ai

ROUNDTABLE 6: AI Video ROI: Measuring Performance, Engagement & Attribution

Travis Rice, Founder, OMNI AI International Film Festival 

ROUNDTABLE 7: AI, Sport & Fan Engagement: Personalised Content at Scale

David Harris, Founder & CEO, Guinevere Capital Esports & Entertainment 

ROUNDTABLE 8: Synthetic Talent, AI Influencers & Virtual Brand Ambassadors

Emma Barbato, Producer, Hyper-media

ROUNDTABLE 9: How AI Expands Creative Opportunities

Ben Cooper, Global Executive Director AI Products, R/GA

ROUNDTABLE 10: What Clients Actually Want From Agencies in the AI Era

Raza Shah, Director & Producer, Advertising Strategist, National College of Arts, Lahore (Pakistan)

• Human creativity in AI-assisted advertising
• Building agency capability, not prompt dependency
• What clients still pay for
• Real production workflows and tool stacks

Marcus Byrne, AI Creative Advisor & Educator, Former Head of Art & AI at Thinkerbell

In this engaging session Raza Shah will address the many misconceptions about both the actual capabilities of AI and the costs associated with using it. “In reality, many of these claims overlook the limitations of the technology, the expertise required to use it effectively, and the significant creative and production work that still relies on human professionals”.

• Hybrid production workflows
• AI-enabled advertising production
• Maintaining creative quality at scale
• Producing campaign content faster and cheaper

Raza Shah, Director & Producer, Advertising Strategist, National College of Arts, Lahore (Pakistan)

For decades, language has limited the reach of content, advertising and media. AI-powered localisation is changing that equation. This session explores how advances in visual dubbing, AI lip-syncing and multilingual video adaptation are enabling organisations to distribute content globally without the cost and complexity of traditional localisation workflows.

As AI video scales, localisation is emerging as one of the largest opportunities for media companies, brands and enterprise content teams.

AI is transforming how sports content is created, distributed and monetised. From automated highlight generation and real-time content production to personalised fan experiences, AI is enabling sports organisations, broadcasters and rights holders to engage audiences faster and at greater scale than ever before. This session will explore how AI-powered video is reshaping the sports media landscape and creating new opportunities for fan engagement, content monetisation and commercial growth.

• Automating highlight creation and clip generation to accelerate content delivery
• Leveraging AI to produce real-time sports content across multiple platforms and formats
• Delivering personalised fan experiences through tailored video, insights and engagement
• Unlocking new revenue streams and monetisation opportunities through AI-generated media

Guy Port, Head of Asia Pacific, WSC Sports

AI is reshaping the digital entertainment landscape, creating new opportunities across esports, gaming, content creation and audience engagement. From AI-powered production and virtual experiences to personalised content and interactive entertainment formats, technology is changing how audiences consume, participate in and engage with digital media. This session will explore the convergence of AI, gaming and creator ecosystems, and what it means for the future of entertainment, fan communities and commercial growth.

• How AI is transforming esports production, broadcasting and live event experiences
• Emerging entertainment formats powered by AI, virtual worlds and interactive content
• The evolving relationship between gaming, creators and audience engagement
• New sponsorship, advertising and monetisation opportunities in AI-enabled digital entertainment ecosystems

David Harris, Founder & CEO, Guinevere Capital Esports & Entertainment 

Join Caroline Pegram and Kartini Ludwig as they outline how foundation AI models are steering creative approaches, authorship, and performance and look at the rise and possible uses of nation-led creative & cultural foundation models.

• The talk will extend beyond reflection, challenging attendees to consider how we might intentionally design fair and sustainable futures for music, where machines amplify and augment human creativity
• There will be fresh insights around future uses, critical questions, and an invitation to rethink what it means to compose and create in an age of sonic mutation

Caroline Pegram, Co-Founder, Koup Music 

Katrini Ludwig, Co-Founder, Koup Music 

AI has created a new blank page for the advertising industry. In this session Ben Cooper will discuss how to approach the campaign creation process in this new age, including insights into new platforms, and how brands now need to balance AI expectations with their customers.  

Ben Cooper, Global Executive Director AI Products, R/GA

The taste gap: Why human judgment will matter more than ever in the age of AI marketing. As AI becomes increasingly embedded in creative and marketing workflows, a new challenge is emerging: if everyone has access to the same tools, data and models, what prevents campaigns from becoming predictable, homogenised and creatively indistinguishable? In this thought-provoking tech session, Pip Bingeman will explore why human judgement, taste and creative leadership may become the most valuable differentiators in the AI era. Drawing on insights from Flint, a new technology platform designed to address one of AI-driven advertising’s biggest challenges, this session will examine how brands can harness AI without sacrificing originality, distinctiveness and creative impact.

• Are AI-powered creative tools driving convergence rather than differentiation?
• Why human taste, judgement and creative leadership may become the ultimate competitive advantage
• How brands can maintain originality, authenticity and strategic distinctiveness in an AI-driven world
• Introducing Flint: a new approach to preserving creative quality and differentiation in the age of AI-generated marketing

Pip Bingemann, Founder, Springboards.ai

We are entering an era where AI is amplifying human intelligence, creativity and productivity at an unprecedented scale. From personalised assistants and autonomous agents to intelligent devices and immersive experiences, individuals are gaining capabilities that were unimaginable just a few years ago. This visionary session explores how AI is reshaping the way people work, create, communicate and consume, and what these shifts mean for brands seeking to remain relevant in a rapidly evolving world.

• How AI is empowering individuals with ‘superhuman’ levels of productivity, creativity and decision-making
• Emerging AI technologies and capabilities that will transform consumer behaviour over the next decade
• How brands can prepare for and adapt to an AI-driven future
• The next generation of AI-powered devices, assistants and interfaces that consumers will soon engage with every day

Iain McDonald, CEO, Bseats (Australia's challenger to WhatsApp), Founder,, Razorfish

AI-generated video has captured the imagination of filmmakers, studios and brands, but can it truly support long-form storytelling at a commercial level? This session will separate hype from reality, exploring the practicalities, costs and workflows involved in producing AI-driven films and extended-form content. Hear from pioneers at the forefront of AI filmmaking as they share lessons learned, production challenges and what the emergence of long-form AI content means for the future of entertainment, advertising and content creation.

• What AI filmmaking actually costs and how the economics compare with traditional production
• The workflow from concept development and storyboarding through to production and post-production
• How AI is changing the economics, accessibility and scalability of long-form content creation
• Key lessons for marketers, studios and content creators looking to leverage AI for commercial storytelling

Yan Chen, CEO, Aurora AI 

A new generation of entertainment is emerging—one that is shorter, more interactive and increasingly shaped by AI. From micro dramas designed for mobile-first audiences to personalised narrative experiences and AI-generated content, the boundaries between creator, audience and technology are rapidly blurring. This session will explore the rise of AI-native entertainment formats, how audience expectations are evolving, and what brands, media companies and content creators can learn from the next wave of digital storytelling.

• The growth of micro dramas and short-form storytelling formats in the attention economy
• How interactive narrative systems are transforming audience participation and engagement
• The emergence of AI-generated and AI-assisted entertainment experiences
• What brands and media organisations can learn from AI-native content models to drive engagement, loyalty and growth

Guy Gadney, CEO & Founder, Charismatic.ai

In this entertaining Case Study, Emma Barbato the creator of Hyper-fiction AI character Bruce Ryder, Australia’s first custom AI fictional celebrity, and winner of Best AI Influencer of 2025, will present a new business model for branded advertising campaigns, where AI influencer is the attached to the product.

• What AI improves vs what stays human
• Will audiences care if content is AI-generated?
• Creativity, authenticity and trust
• New business models for media and advertising
• What media leaders should do in the next 24 months

Emma Barbato, Producer, Hyper-media